Creating a Branded Interactive Story
Using templates
Red Bulletin
OUR STORY
Launched in 2005 as a daily on-site newspaper for the F1 season, The Red Bulletin became a public-facing print magazine in 2007, launching in the UK in 2009. As an international active lifestyle magazine, The Red Bulletin delivers thrilling, high-quality content and photography from the world of Red Bull and beyond, covering sport, adventure, travel, music, culture and innovation and more.
We create thought-provoking long-form content featuring a wide variety of inspiring subjects. Our focus is on high achievers and adventure seekers, impossible feats and brave endeavours that inspire, entertain and empower our audience, encouraging them to Live Beyond the Ordinary.
OUR Mission
An unrivalled editorial mix
STRATEGY AND INVESTMENT
In 2024 there will be an exciting and unique change in strategy, with six bi-monthly The Red Bulletin editions and two coffee table Special issues. We are investing more and more into The Red Bulletin to ensure a greater reach, growing our print run to 300,000 per regular issue - essentially doubling our audience. The two Special issues will focus on specific content playgrounds, Motoring and Gaming and each with its own unique distribution models.
2024
x2
Special Issues
x6
bi-monthly The Red Bulletin editions
Print Distribution
The Red Bulletin:
For the first time, The Red Bulletin will be available to purchase on the UK newsstand via High Street, Travel and Grocery. Other avenues of distribution are via Evening Standard vendor distribution, UK airports, UK universities, offices, hotels, retailers, cafes and selected Red Bull venues & partners. It will also be available via online magazine sites and subscriptions.
Special issues:
• 20 years of Red Bull Racing special available at British Grand Prix, Silverstone; Goodwood Festival of Speed, Red Bull Soapbox and other events. Also available on the UK newsstand and online • Gaming special via Red Bull Gaming Sphere, UK universities, selected retailers. Also available on the UK newsstand and online
Current ABC 139,678 Jan-Dec 2022
OUR Audience
Our audience is split into three categories based on our readers and distribution network:
The Professional
58%
male
42%
female
78%
18-44 year olds
33
average age
The Adventurer
The Up and Comer
Why Advertise
The Red Bulletin gives its partners the ability to reach a bigger audience than ever before at key times of the year.
Opportunity to influence a diverse audience.
Opportunity to align your brand with our product and other world renowned advertisers.
Powerful association with Red Bull and outstanding exposure to its audience.
Inclusion within targeted gear special features with high production values.
DIGITAL PROPOSITION
Red Bull.com is the online home of TheRedBulletin.com, the magazine section for long-form content and in-depth reads.
6M
annual page views
500K
monthly unique users
7.5M
social followers
Digital rates and packages available on request
Branded Content
Interactive Branded Content
MEDIA INFORMATION
Feb/March Issue
2024 Print Calendar
release date 9th April copy deadline 7th March
April/May Issue
release date 11th June copy deadline 8th May
June/July Issue
release date 15th Oct copy deadline 9th Sept
Special issue #2 Gaming
release date 8th Oct copy deadline 5th Sept
Oct/Nov Issue
release date 10th Dec copy deadline 7th Nov
Dec/Jan issue
release date 13th Feb copy deadline 11th Jan
Advertising rates
Publication details
Mechanical details
Printable Adobe PDF/X-4 files only Text and images (300 ppi) embedded PDF Output intent (colour profiles) Covers ISO Coated v2 (ECI) Full page: trim size 202x275mm, bleed size 212x285mm Spread: trim size 404x275mm, bleed size 414x285mm Offset crop marks 5mm outside of the trim area Elements at risk of crop must be positioned at least 10mm to all edges
The Red Bulletin Pagination 100 pages Size 202x275mm Price £5.99 Special issues Pagination 132 pages Size 230x300mm Price £10.99
release date 18th June copy deadline 15th May
Special issue #1 20 years of Red Bull Racing
release date 13th Aug copy deadline 11th July
Aug/Sept Issue
£21,000
£13,500
£15,750
£14,250
£25,250
£17,500
£26,500
Single Page Double Page Spread Special positions Outside Back Cover Inside Back Cover Inside Front Cover Spread Single Page Advertorial Double Page Spread Advertorial
Contact
Mark Bishop, Advertising Manager mark.bishop@redbull.com
Ollie Stretton, Publisher ollie.stretton@redbull.com
